Poppy Red La Riche Directions Hair Dye Colour
Directions Red Poppy is a super vibrant shade of red, its the brightest of the red shades in the Directions range. If you want "in your face bright" then this is the red for you!
Directions hair colour has never been tested on animals.
All Directions colours can be mixed with each other to create your own unique shade. Directions will give the best results and last the longest when used on chemically treated hair (bleached or permed)